The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as various other truths regarding modern-day B2B marketing. We review exactly how the purchasing trip is currently totally fragmented and the manner in which community building can help online marketers take back control o… Read More

Mark Donnigan: It's going wonderful, Ben. I am so happy to be right here on your show.Ben: Absolutely. We enjoy to have you on the show. Particularly offered the value and also the urgency of the topic we're mosting likely to be dealing with over the course of this conversation as well, which is one that I assume is actually under-discussed. One th… Read More